Patta for Life

Edson Sabajo and Guillaume ‘Gee’ Schmidt founded the streetwear brand Patta in 2004. After various setbacks, they manage to break through internationally. We follow them in the period between 2013 and 2020. You are taken along all the ups and downs of this successful brand at a fast pace. For example, we are at the opening of the first store outside Amsterdam, in London, and we travel more to Seoul and Tokyo.